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Journal Details

International Journal of Behavioral Analytics

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Journal Information

Print ISSN: XXXX-XXXX

Online ISSN: 2785-9363

Publisher: Pro Edunet PLT

Country: Malaysia

Language: English and Malay (Bilingual)

Frequency: Half yearly(2 issues/year)

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Subject Areas

Marketing ManagementOrganizational BehaviorStrategy and Management

About this Journal

The International Journal of Behavioral Analytics (eISSN : 2785-9363) is a bilingual journal that publishes the research work in English and Malay/Indonesian Language. This journal focuses on human and organizational behavioral analytics and related to it that is an important vehicle for digital development in today’s corporate world to plan strategies for conversion, engagement, and retention in the strategic long run. The scope of this journal is quantitative and qualitative in nature, contemporary study and aims to harness the power of big data to predict future organizational and consumer behavior.